The Jaipur Jewellery Show (JJS) will be organised at the Jaipur Exhibition and Convention Centre (JECC) here on December 22-25, organisers of the show said today.
The event will be organised on the ‘Ruby Theme’ this year, apart from fashion jewellery in its contemporary, fusion as well as traditional forms. More than 180 top retail jewellers will take part.
Nearly 800 exhibitors are expected to participate in the grand exhibition, convener of the JJS, Vimal Chand Surana said at a press meet.
GENESIS AND VISION
The city of Jaipur, clichéd as the Pink City has qualities galore. One of them, is the strong tradition in lapidary (processing and cutting of gems), and Jaipur is now fast becoming a household name for exquisite jewellery. The growth of the city in terms of infrastructure, influx of tourists, new hotels and restaurants, all indicate a city in the making of a metro.
It was in this context that a small step was confidently taken to give a further fillip to the city by launching the Jaipur Jewellery Show (JJS) in 2003 by late Rashmikant Durlabhji. The vision was clear: giving an impetus to the Gems and Jewellery trade; placing Jaipur on the World Gem & Jewellery Map. Adapting the new trends of marketing for Gem & Jewellery, such an exposition in Jaipur was long overdue as the city has a rich legacy of Gems and Jewellery trade.
THE DECEMBER SHOW:
The December show, as it is popularly known, has become an important event with over 35,000 B2B and B2C visitors coming for the event. These visitors get the opportunity to witness the latest and the finest of what the Gems & Jewellery industry has to offer. These products are not only limited to Jaipur but feature merchandise from exhibitors worldwide. The Department of Tourism, Government of Rajasthan has listed this event on their annual calendar for the tourists and visitors. Around 5,000 online registrations from out of Jaipur have also been done. A large number of tour operators have dovetailed their itinerary with this prestigious event which enables the group of both foreign and domestic tourists, to visit the show.
A COMPLETE SHOW:
This year too, the JJS will be a complete show with diamonds, colour stones, precious metals – silver, gold, base metals-carving and beads. The exposition will also cover jewellers and gemstone dealers, jewellery institutes, publications apart from others. There will be separate sections for jewellery and gemstones. This categorization will make it convenient for the customers to search out the product of their choice. Furthermore, for the first time 3 stalls (9 sq. mts. each) will be provided to the budding designers in the show by JJS. The newly established Museum of Gem and Jewellery Federation in Jaipur will also have a stall at the show. And it is indeed heartening that this not-for-profit event is ploughing back funds for promoting the trade.
TOP B2B & B2C SHOW:
Gems & Jewellery shows are held all over the world. However, these are either exclusive B2B international shows or consumer shows in India. Furthermore, JJS is a unique show which has focused both on B2B & B2C show. Jewellers & Consumers find this rare platform apt for a 360 degree feedback. While jewellers come across the usual display of wide variety of goods both in colour gemstones and diamonds – the metals, beads and carving is equally popular.
At the same time, B2C – Consumers get an opportunity to see 800 plus booths displaying goods in such an easy format. Here they can simply pick and buy from a number of sellers. They can compare and finalize a piece along with their retailers and friends – which makes it an amazing experience for them.
Jaipur Jewellery Design Festival (JJDF)
The JJS will have a new dimension this year. It will be the Jaipur Jewellery Design Festival (JJDF). This festival will be an integrated part of the JJS for the first time and will now be a regular annual feature of the mega jewellery show. The festival will be organized from 22 December to 25 December. On 22 December the Chairman of GJF, Nitin Khandelwal will be the Chief Guest. On 23 December the MD, GIA India & Middle East, Nirupa Bhatt will visit the festival.
From 10 am to 1.30 pm the show will open only for business visitors. During the rest of the day the visitors will be welcomed to visit the JJS.
Free to and fro shuttle service will be available from Ram Niwas Bagh and SMS Investment Ground (9 am to 4 pm) and from the JJS venue (1 pm to 7 pm). SMS Investment Ground is opposite the main gate of the Rambagh Palace where arrangements have been made for parking of the cars, seating and drinking water.
FOCUS ON NEW TRENDS IN JEWELLERY
One special features of the Jaipur Jewellery Show is the focus on the latest designs, new settings of jewellery. People get to see the latest in fashion from traditional heavy gold ornaments to light weight jewellery. Those who are looking for fashion accessory and stone studded jewellery will not be disappointed. Yellow & White gold ornaments are expected to be in great demand. As will be ornaments with traditional and oriental look with fancy cut gemstones. Kundan Meena Jewellery is expected to continue to be attraction this year. Many affordable items of jewellery will be seen due to light weight and innovative use of colour stones.