Jaipur: The prestigious Jaipur Jewellery Show (JJS) now has a new brand ambassador – the Filmfare Best Female Debut Award winner 2003 and heroine of blockbuster Rajshree Production – Vivah’s (2006) and many other movies- Ms. Amrita Rao.
Amrita has also been named one of the Times of India “50 Most Desirable Women of India-2011”.
The JJS Secretary, Rajiv Jain said: “the trend of having a model and actress as the brand ambassador for JJS began 3 years back. The first brand ambassador three years ago was fashion model and actress Sonal Chauhan followed by actress Simran Kaur two years later. JJS has been continually creating new trends and has become a platform for creative jewellery, hugely popular among the new generation.”
Jain further said: “Amritia Rao will be brand ambassador for JJS for one year. She will host 6 episode of Jaipur Jewellery show on NDTV- Good times, a promotional film, as moderator and will talk about art and beauty of Jewellery manufacturing of Jaipur. With Amrita becoming the brand ambassador of JJS- the brand Jaipur will also get a fillip, especially when JJS is becoming the preferred destination for bridal and colourstone jewellery.”
The brand ambassador, Amrita Rao feels privileged to be associated with an important jewellery show like the Jaipur Jewellery Show. She said she was very fond of the city and adored its jewellery.
Ajay Kala, the media coordinator for JJS said that this year, “Ruby – red, rare, royal” is the theme of the show. Gemfields is the prime sponsor, which will undertake promotional activities pan-India for trends in Ruby jewellery. According to Kala, Jaipur has become a complete source for all type of jewellery in last few years.Jaipur’s Ruby jewellery will be aptly promoted by the brand ambassador, Amrita Rao.
It is to be noted that the 13th JJS will be held from 19 to 22 December at the last year’s venue, JECC. It will of course be bigger and brighter.