The prominent online automobile marketplace, CarDekho.com and the Federation of Automobile Dealers Association (FADA) have signed a partnership to extend the benefits of digital media to the auto dealers. Under this agreement, CarDekho shall promote the adoption of online channels by the dealers to enhance their businesses beyond their physical boundaries and educate them about online listing mechanism.
According to Amit Jain, the founder CEO of CarDekho.com, the company is committed to extend all possible help to car dealers interested in leveraging digital technology to grow their businesses. Since the digital devices have taken a lead in all promotional efforts in all markets, it has become imperative for car dealers to align themselves with this powerful new age medium.
According to Nikunj Sanghi, the Director, International Affairs & Global Relations for FADA, the number of online inquiries for vehicles have been growing day by day. It has become essential for auto retail traders to have a strong presence on internet in order to reap the benefits of digital platform. CarDekho.com has made a strong impact in auto industry through the use of digital technology and partnering with it shall certainly help the auto trade. FADA is eying to achieve a sustainable business growth by creating a digital customer base for the dealers.
As part of MoU, CarDekho and FADA shall also jointly organize Auto Summit 2016, which is FADA’s 9th biennial convention of automobile dealers and the theme shall be “Digital Dealers”. This event is scheduled to be held in February next year.