Economics, Business and Media leaders come to 9th edition of Jaipur Literature Festival

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Jaipur, January 20, 2015: Wealthy, powerful, and potentially dangerous, hedge-fund managers have emerged as the stars of twenty-first century capitalism.Based on unprecedented access to the industry, Sebastian Mallaby’s book More Money than God: Hedgefunds and the Making of the New Eliteprovides the first authoritative history of hedge funds. In a session of the same name, in discussion with Mihir Sharma hedge funds are explored from their origins in the 1960s and 1970 to their role in the financial crisis of 2007-9.

Another international big-hitter in economics writing, Thomas Piketty’s ground-breaking book Capital in the Twenty-First Century, analyses a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. At the Festival he will discuss his theories with fellow economic historians and writers on finance Sebastian Mallaby and Arvind Subramanian, moderated by PratapBhanu Mehta in a session called Capital.

Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth at the heart of the political economy fascinate celebrated economist and Professor of Economics at Paris School of Economics, Thomas Piketty. In The Politics of Inequality he will join with his former pupil Mihir Sharma to talk about his most recent book of the same name.

Prominent economist Arvind Subramanian suggests that in fact economic development cannot be understood without reading more widely and beyond the academic from V.S. Naipaul to ShehanKarunatilaka inFiction and Economics,moving the study of economics from outside the domain of the ‘developmentwalas’ to a wider appreciation of the ways of the world via non-academic and literary readings.

The journey from small town to visionary promoter of a global brand is captured inSubhash Chandra’s new memoir being launched at ZEE Jaipur Literature Festival. In the Z Factor he’ll talk about the highs and lows on his way to becoming a pioneer in the Indian television entertainment industry in conversation with Chair of Enam Securities, Vallabh Bhansali and writer, journalist and Rajya Sabha member MJ Akbar.

The Government’s Make In India campaign aims to attract foreign investment in job-creating manufacturing industries, and the slogan has established a strong brand image. A well-informed panel including Secretary of the Department of Industrial Policy and PromotionAmitabh Kant, chairman and managing director of Biocon Limited KiranMazumdar-Shaw, Dr Mehtathe former chairman of the Securities and Exchange Board of India, A. Didar Singh Secretary General of FICCIand Ford’s Nigel Harris discuss the prospects of the campaign’s success and the stumbling blocks in its path.

Pandemonium is Jaipur-born Piyush Pandey’s brilliant and incisive book on advertising which brings alive all aspects of the persuasion industry and explores the sources and inspirations of creative communication. In conversation with Suhel Seth, the award-winning co-executive chairman and national creative director of Ogilvy & Mather India speaks of contemporary Indian advertising and how to move minds and wallets with the power of focussed narrative.

These interesting, relevant and inspiring minds and discussion panels demonstrate the diversity, internationalism and relevance of the ZEE Jaipur Literature Festival not just to fans of literature from India, South Asia and the World, but also to those who shape our landscape through finance, government and industry. Jaipur in January is a place where your mind can expand and be informed and leaves audience members and delegates with a multitude of ideas and insights for the year ahead. 

William Dalrymple, writer and co-Director of the ZEE Jaipur Literature Festival, said “ZEE Jaipur Literature Festival offers everyone from business men and women, writers, economists, policy makers and shapers, as well as social activists and the general public, a wealth of good writing, information and intelligent opinion to stimulate and challenge the thinking and actions of our everyday lives. 

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