Fashion on Rent!!

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-Abhay Saxena,

Choosing latest designer clothes can be a struggle. More so with sky-rocketing prices, it is becoming increasingly difficult to have good quality wearable stuff. But with Flyrobe, the fashion enthusiasts have found a saviour with its collection most updated and services, most customer-friendly.

Flyrobe, the Mumbai-based start-up was founded in September 2015 by IIT-Mumbai alumnus Shreya Mishra, Pranay Surana and Tushar Saxena and has already made an indelible space for itself as an online fashion rental platform. Flyrobe rents out latest ethnic and western attires for all occasions. It charges 10-15 % of the original prices of fashion-wears and accessories as rental. For ethnic wear, it charges 20 per cent of the cost and also a refundable security deposit. The customer avails of a free delivery and pick-up and can keep the attires for three days. For western wears Flyrobe provides a three-hour delivery service, making it easy for unplanned occasions like parties, outings and get-togethers. The company also provides custom-fitting services for those hiring ethnic wear for weddings and festivities.

Flyrobe has a curated collection of apparels and accessories by renowned designers like Ritu Kumar, Masaba Gupta, Anita Dongre, etc., and has tie-ups with brands like Mango, Quirk Box, Outhouse and many others. For dry-cleaning of their attires, the company has collaboration with 5asec, a French concern. Flyrobe boasts of servicing more than 15 Bollywood celebrities that include Parineeti Chopra, Aditi Rao and Sunny Leone among others.

Flyrobe has recently raised a Series-A funding of $5.3 million from IDG Ventures, Sequoia India and Tokyo-based GREE Ventures. It has also got a substantial financial support from Vijay Shekhar Sharma, the founder of Paytm. This funding has enabled Flyrobe to expand its operations in two more cities. It has also launched its products in men’s category, besides providing with designer suits, sherwani and kurta-pyjama. The company plans to scale up its designer collection to 15 products and expand further in five more cities. It is also eying to open two offline stores in Mumbai and Delhi. So far, the delivery service at Flyrobe is in-house, but it plans to outsource it for better management. The company aims to tap bridal/groom’s wear segment, a high revenue generating segment.

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