Google at JLF

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Navpreet Singh Every year Google shows its presence at the Jaipur Literature Festival – world’s largest free literature festival – by supporting a venue named as Google Mughal Tent.

This year it went a step ahead by setting up demo zones near this venue to introduce the visitors to some of its domains relating to arts, culture, language and empowerment. The zones easily stood out in the yet so crowded festival by its bright colours and simplicity. They were:

  • Helping women get online”
    This is a Google initiative which aims to help women in rural or urban areas get online. It offers a step-by-step guide to help them use the Internet. From how to use a computer to sending an email, it covers all basics to get started easily. Women can benefit from childcare tips, cooking tips, financial and household tips among others. You’ll find videos, texts and a helpline number on the website to assist and motivate women. So it shows two basic reasons for women to get online – one, it is easy and second, it is useful.
  • Preserving and promoting culture online” Google Cultural Institute
    This tool can be used extensively in schools and colleges to help students experience the arts and culture of the world without having to worry about the expense or hassles of travelling. You can discover exhibits and collections from museums and archives all around the world; explore cultural treasures in extraordinary detail, from hidden gems to masterpieces – all with just the presence of internet and computer at your disposal.
    Create your own galleries and share favorite finds with friends, colleagues or students. Sharing this feature to a large population of arts and culture enthusiasts in this festival was really meaningful and interesting.
  • Love your language” – Google Translate Community
    The motive of this forum was to provide better representations to the Indian languages on the internet. Google currently caters to translation of just 9 out of 22 Indian languages and asked anyone who is passionate about the language to contribute to join Google Translate Community and contribute to it to boost the translation of Indian languages and increase their use on the internChangingTomorrowet. Handing these tools in the hands of Indian users specifically passionate people at such festivals, web could become more user-friendly and expansive.

And all of the proceedings could be viral online by the hashtag #GoogleAtJLF

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