Giving a major impetus to “Keravan Kerala”, the state government’s unique initiative to promote stakeholder-friendly Caravan Tourism, BharatBenz rolled out a new and feature-laden vehicle, the first of its kind in the coach industry for the tourism sector.
The luxury caravans are built on BharatBenz’s 1017 chassis and will be available in two configurations, customised to accommodate two to four travellers. The special creature comforts on offer include a spacious lounge area and modern amenities like recliner seats and a television. It also has a kitchen area that is furnished with all the necessary appliances like a refrigerator, microwave, induction cooktop, and custom-built storage for tableware. The fully air-conditioned caravan also comes with comfortable double bunk beds in the bedroom and a restroom with a shower.
Commenting on the new development, Rajaram Krishnamurthy, Vice President, Marketing, Sales and Customer Service, DICV said, “The pandemic has fundamentally transformed the trend and approach to our travel habits. Travellers are now expecting new-age smart solutions and our BharatBenz chassis is perfectly suited for this application. The ‘Keravan Caravan’ epitomises absolute luxury and unparalleled comfort. We are thrilled to witness the gradual revival of the tourism industry and welcome the new investor-friendly tourism policy.”