Jaipur Rugs, a brand with a legacy of 40 years uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans. Jaipur Rugs is thrilled to announce three wins at the prestigious Carpet Design Awards 2020 held at Hannover, Germany recently.
These awards mark a perfect trinity for Jaipur Rugs as they take India to the world, and become amongst the very few companies in the world to bag three awards at the world’s biggest designer carpets and rugs award ceremony- CDA.
Bringing in 2020 on a high note, Jaipur Rugs designers Kavi & Matteo Cibic are awarded for Rug Strati by Kavi (Best Modern Design Deluxe), Jaipur Wunderkammer by Matteo Cibic (Best Collection) and the Rug Stair Maze by Matteo Cibic (Best Modern Design Superior). These rugs were chosen for outstanding design, quality and craftsmanship by internationally renowned jury members.
The rug Stairmaze from the Jaipur Wunderkammer collection reflects the beauty of the UNESCO World Heritage Site Jaipur, particularly the intricate designs gracing the subterranean architecture of the city’s step-wells. Differing pile heights accentuate the delicate tracery of the ornamentation, giving the floor covering a beautiful sense of depth.
Haphazard elements settle side by side to form a coherent story in the rug Strati designed by Kavi. Strati belongs to the Aakar collection; Aakar means shape in Hindi and encapsulates the idea of putting various forms in distinctive colours together to construct a rug where the sum is greater than its parts.
Jaipur Wunderkammer, that won the best collection award is a project by Jaipur Rugs and Italian Designer Matteo Cibic. Cibic has taken cues from the city’s architecture, colours and the miniature paintings and played on the culture and beauty of the historic city. This pop, graphical and colourful collection depicts a phantasmagorical India!
Cibic has mixed geometric and decorative patterns together in this bold, contemporary collection and used the many shades of pink, rose, orange and peach that are typical to the city. He has used bold motifs using iconic figures such the Rajasthani moustachioed soldier, the monkeys, the triangular flag, and iconic views of Jaipur’s buildings and monuments.
The collection is named after Wunderkammer, known as cabinets of curiosities that came into existence in the mid-16th century in Europe. These room-like cabinets were repositories for all types of wondrous and exotic objects.
Ecstatic at the mega win, Yogesh Chaudhary, Director of Jaipur Rugs said “The core of Jaipur Rugs has always been unparalled design and a human touch that elevates the process of weaving. Winning three honours at a single edition of CDA is an absolute testimony to our philosophy and immense hard work put in by our designers!”