A Haryanvi song accompanying one of Hollywood’s biggest superheroes was not a crossover many people expected. Yet “Barsaat” by the music duo Banjaare has become part of an official Indian promotional collaboration for Spider-Man: Brand New Day.
Released in association with Sony Music India and Sony Pictures India, the special “Barsaat x Spider-Man: Brand New Day Edition” combines the song with scenes reflecting Peter Parker’s loneliness, sacrifice and memories of MJ.
One fact, however, needs to be made clear: Barsaat has not been confirmed as part of the film’s original soundtrack. It is a promotional music video created for Indian audiences.
That distinction does not make the collaboration any less meaningful.
Banjaare is a Haryanvi music project formed by two brothers. Unlike the loud, dance-heavy sound often associated with mainstream Haryanvi music, their songs focus on softer emotions such as love, separation and heartbreak. The duo describes its work as an attempt to connect Haryana’s earthy musical roots with a modern sound.
That emotional style fits Peter Parker’s story well. After the events of Spider-Man: No Way Home, Peter remembers MJ, but she no longer remembers him. Barsaat, built around the pain of losing someone and learning to let go, gives that familiar superhero story an unexpectedly Indian voice.
The collaboration also shows how India’s regional music market is changing. A song no longer needs to be part of a Bollywood film to travel across the country. Streaming platforms, YouTube and short-video apps have allowed artists singing in Haryanvi, Punjabi, Bhojpuri and other regional languages to reach audiences far beyond their home states.
For Hollywood studios, regional collaborations offer something that dubbed trailers alone cannot: an emotional and cultural connection with local viewers. Sony has also promoted Spider-Man: Brand New Day through other India-specific music collaborations, showing that the country is increasingly being approached as a collection of distinct language and cultural markets rather than as one uniform audience.
For independent musicians, the message is equally important. They do not always have to abandon their language or identity to reach a larger stage.
A Haryanvi song may not appear in the film itself, but being officially paired with Spider-Man is still a notable moment. It shows that regional music can move beyond geographical and linguistic boundaries when the emotion is honest.
Spider-Man belongs to New York. Barsaat belongs to Haryana. But heartbreak, as this collaboration proves, needs no translation.
